Why people goes crazy for Apple?
In that article I'll try to analyze why people goes crazy for Apple.
If we have a look to the smartphone global market share we can see that Apple in 2016 had only the 14.5%, but the 79% of the total profits, so how they built that awesome empire?
At first I have to tell you that Apple raised a fandom that is like a religion.
That's because most of the people who buy iPhone think that Apple's product are more technologically advance than the others.
But I'm not really sure about that, I don't believe that everyone knows the specs from iPhone to make a comparison between Samsung for example unless you're relative of Kevin Mitnick.
It's also difficult to find good informations about the specs from iPhone because usually when Apple releases a new product it doesn't say explicitly anything about that, but just a percentage on how the new model is improved, so it's difficult to find out how exactly are the performance from the new device.
So people choose Apple because its products are "sexy".
Apple is not only a company that makes electronic devices, but a luxury brand that sells a dream.
That's because I remember that when Apple releases a new model of iPhone I can find it also in the cover of "Vogue" and that's unusual for a Hi-Tech gadget.
/cdn.vox-cdn.com/uploads/chorus_image/image/41452378/Nov-2014-Inside-Spread.0.0.jpeg)
Apple goes beyond making electronic devices and so when you buy an iPhone you feel like you're living a dream and more attractive.
That's one of the reasons why Apple's products are more expensive than others.
Another reason comes from the fact that Apple has 492 store around the world, so Apple joined digital and analogic and those stores are like the church.
Apple is also a style icon that is trendy, you just have to think about the notch in front of the iPhoneX, that other brands copied that solution that made school.
I can say that Apple's products are easy to use (and also the design is simple and clean) like a glass of water if you just think about the front shape of iPhones from the first to the 8th generation.
Don Norman says that:"A good looking and attractive product seems like it works better"
So that's why iPhone is a really sexy and attractive product.
If we have a look to the smartphone global market share we can see that Apple in 2016 had only the 14.5%, but the 79% of the total profits, so how they built that awesome empire?
At first I have to tell you that Apple raised a fandom that is like a religion.
That's because most of the people who buy iPhone think that Apple's product are more technologically advance than the others.
But I'm not really sure about that, I don't believe that everyone knows the specs from iPhone to make a comparison between Samsung for example unless you're relative of Kevin Mitnick.
It's also difficult to find good informations about the specs from iPhone because usually when Apple releases a new product it doesn't say explicitly anything about that, but just a percentage on how the new model is improved, so it's difficult to find out how exactly are the performance from the new device.
So people choose Apple because its products are "sexy".
Apple is not only a company that makes electronic devices, but a luxury brand that sells a dream.
That's because I remember that when Apple releases a new model of iPhone I can find it also in the cover of "Vogue" and that's unusual for a Hi-Tech gadget.
Apple goes beyond making electronic devices and so when you buy an iPhone you feel like you're living a dream and more attractive.
That's one of the reasons why Apple's products are more expensive than others.
Another reason comes from the fact that Apple has 492 store around the world, so Apple joined digital and analogic and those stores are like the church.
Apple is also a style icon that is trendy, you just have to think about the notch in front of the iPhoneX, that other brands copied that solution that made school.
I can say that Apple's products are easy to use (and also the design is simple and clean) like a glass of water if you just think about the front shape of iPhones from the first to the 8th generation.
Don Norman says that:"A good looking and attractive product seems like it works better"
So that's why iPhone is a really sexy and attractive product.
Commenti
Posta un commento